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Getting Started with Social Media Marketing

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Nowadays, practically every single person has a social media network account, whether it be Facebook, Twitter, LinkedIn, Pinterest, etc... These platforms are some of the most popular in the world, and there are millions of visitors that log on every single day. This makes social networks the perfect platform to advertise your product or service and communicate with your customers.

Social networks allow you to create a page or account for your product, so that you can change the images you want to display to your visitors and make it your brand. Some networks even allow you to change up the color schemes and backgrounds, depending on your business. This allows your page to be more memorable, so that customers will remember you and your product more. Customizing your page also allows you to portray your brand or product however you would like to, so that you can build a good online reputation. Try to add pictures of your business logo or product so that your page is more tailored to your business, and so that customers can associate social networks with your brand.

Social media networks also allow you to communicate with existing and potential customers. They provide an easy to use platform so that you can contact your customers and respond to their inquiries or comments at your convenience. Take advantage of these networks by responding to your customers’ questions and comments. This makes customers feel like you value them and their opinions, which makes them more comfortable and attached to your brand or business. In addition, it also shows potential customers that you care about your clients, which will make them more open to dealing with your business. While it is very effective to respond to customers, you should be sure to keep your responses very formal and professional, as casual communication can hurt your online reputation. Speaking casually can deter potential customers, and is portrays that your company isn’t very professional in business dealings. Maintaining a formal air ensures that your customers take you and your business very seriously.

While most communication with customers on social networks is positive, customers do occasionally voice their negative opinions, concerns, or bad experiences on social media. While your first instinct might be to delete it so that potential customers don’t see it, this can harm your reputation more that it helps. This is because when you delete a negative comment, it makes the customer feel like you don’t care about their concerns or bad experiences, which will make them even more likely to deter people from dealing with your business and will make them more likely to voice their opinions on reviewing sites. Instead, you should sincerely respond to their comment and try to improve or correct their experience with your brand. This not only pacifies these customers, but it shows potential customers that you care about your clients, which will improve your business’s reputation.

In this world of technology, social networks have become one of the main methods of communication for millions of people, which makes them the perfect platform to market your business on. Not only can social media marketing attract new customers by making them aware of your business, but it can also improve your company’s reputation.


The team at Digital Forerunners offer a complete solution for your business. We offer services that range from marketing your business to building your IT infrastructure. Our services include website design, computer repair, virus removal and remote support to name a few.


Our marketing solutions include specialty services such as SEO (Search Engine Optimization)for your website and all other forms of marketing for your business including mailers, flyers, rack cards, business cards and any hard print material for marketing. We provide the means to get your business noticed in the modern marketplace. We offer all in one solutions that are competitively priced and backed by a commitment to provide the best in customer satisfaction.