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Website designing strictly for desktop users is a thing of the past. Most users are viewing web sites and surfing the internet on their mobile devices. A large portion of today's internet traffic is driven by smartphones, tablets and other mobile devices that connect to the internet.
Surfing the internet on mobile devices is anything but new. Popularity of mobile devices has risen significantly recently with enhanced features such as higher resolution integrated cameras, fingerprint recognition and cheaper data plans from network providers.
With this increase usage of mobile devices, website owners should consider advanced features that mobile devices carry that are not found on desktops. Features such as on the fly contact updating and more targeted, location-aware content available for your visitors.
Here are some key points when building or upgrading your website to provide a better experience for mobile users to your site.
• Mobile fonts – the use of embedded or linked styles should be used in your website code to offer more diversity in fonts to meet the diversity of mobile devices that are being used.
• Responsive design - A design that is able to resize according to the resolution of the screen being used. Allowing the user to get the full experience while browsing the website.
• HTML5 – The latest version of HTML (HyperText Markup Language). Allows mobile users to maximize mobile capabilities. For example: an HTML5 input will tell the mobile device if it is a phone number, a date, the time or a password. It will facilitate the user when filling out forms/data fields with ease.
• Mobile app – In addition to your mobile compatible website, provide your users the option to download a mobile app version of your website which will allow you to communicate with your users via "push up" notifications and allows your users to access you on the fly so that you can engage directly with your market audience.